Branding is crucial in business, YES! Compared to what we are led to believe, you don’t NEED a logo or a website to get started. Branding is way more than pretty colors and a logo. And if you are just starting out, before you even set your mind on colors and create a logo, I suggest you start with FEELINGS!
Feelings are important in every branding…
Oh, I could give you a million reasons why feelings are important in branding, but let’s keep it short and sweet, shall we?
- They create an emotional connection: People are emotional creatures, and when a brand is able to tap into those emotions, it creates a deeper and more meaningful connection. Think about the last time you saw a commercial that made you laugh or cry – that’s the power of emotions at work!
- They differentiate your brand: Let’s be honest – there are a lot of brands out there selling similar products or services. But by infusing your brand with a specific feeling or personality, you can set yourself apart from the competition and give people a reason to choose you over someone else. YOU are unique. There is only ONE YOU!
They build trust: When people feel a connection to a brand, they are more likely to trust it. By creating a brand that evokes positive feelings, you can build a loyal customer base that will stick with you through thick and thin. That’s KEY to a sustainable business.
They create a memorable experience: People are more likely to remember brands that make them feel something. By creating a brand that elicits positive emotions, you can create a memorable experience. I don’t care what industry you are in, the way you make your clients feel will speak louder (in their brains and the amount of money they spend with you) than anything else! Everyone, in this modern age, is looking to live the experience… create a pleasant one!
They inspire action: At the end of the day, branding is all about inspiring people to take action – whether that’s buying a product, signing up for a service, or sharing your brand with others. By creating a brand that makes people feel something, you can inspire them to take that next step and become a loyal customer or advocate for your brand.
If you are looking to rebrand or are ready to create your own brand voice, our branding team can help you! View some of our work on our website.
Leave a Reply